Internal team concepted the “big idea” and developed look and feel for all graphics & photography. Signage and propping lived across 1,000+ fleet of stores. Agency partnerships were used to create video content.
Every child’s future is unlimited was the driving concept developed by the internal team. Tying this to product through “Suit up for the Future” creating innovative, professional sounding titles to inform casting and styling in photography for both uniform outfits and BTS fashion.
Online marketing featured rising youtube stars and the Womp Womp. Agency: CAA Marketing
Matching customer contributions the unlimited campaign raised over a million dollars for Boys & Girls club.
With freshly established brand standards (hi, fashion = hi, holidays) team concepted “Together All Ways” to celebrate the diversity of modern families, sharing the season in our own unique ways. Marketing inspiration taken directly from product with fair isle patterns and plaids interpreted into bold 8 bit graphics.
Yarn bombing by knitsforlife.
Visuals developed taking a cue from the product designer’s inspiration and seasonal tee graphics. Spring collection was featured in family themed road trip photography. Marketing paired map icons and graphics with clean type.
Early summer event launching Active — Built For Play. Introducing the active product line with performance quality, fashion, and great value for the family. Shops featured in store environment to highlight product in all divisions and support the event.
Collaborated with James Spindler & Company on design development and photography.
#oldnavyactive
Building on the success of the prior year’s campaign — #UNLIMITED pairs with "Best in Class” for back to school. Traditional chalkboard graphics and paper airplanes paired with elevated outfits and denim product stories.
Numerous established and emerging youtube stars featured in a music video and a spot for customizing the fundraising tee. Agency: AwesomenessTV
#unlimited hit a new fundraising record, doubling customer donations to the Boys & Girls club.
Produced in collaboration with Awesomeness TV
