Led team in developing and launching standards shifting brand positioning from value to aspirational fashion. Defined editorial and visual guidelines.
Directed execution for all brand touch points. Oversaw roll-outs to international partners and partnered with corporate communications team on employee facing activations.
Directed design of Arabic versioning of Old Navy logo along with all brand launch events.
Old Navy expanded to the middle east market with a franchise model in the four countries of United Arab Emirates, Saudi Arabia, Kuwait and Qatar.
Created Active brand mark for apparel and identity. Oversaw evolution of positioning, packaging, store environment and marketing events.
#oldnavyactive
Part gig poster, part travel poster. Utilized to introduce fun, fashion, and optimism of Old Navy to new markets.
Identified local artists, directed illustrations to connect recognizable landmarks and unique cultural insights with iconic elements of Old Navy product and brand.
Poster design by Gary Taxali
Poster design by Lydia Ortiz
Poster design by Azreen Chan
Poster design by Big Mouth (Johnny)
Shirt graphics from poster designs by Dan Stiles
Poster design by Nguyen Trong
Poster design by Kapil Bhimekar
Directed comprehensive label and product packaging system. Utilized for all divisions and markets (North America, Asia-Pacific, Middle East).
Designed in San Francisco graphic created with Nate Williams to bring in a touch of brand personality.
Illustration by Nate Williams
