FIXTURES AND DISPLAY
Headed team collaborating with store architects and fixture designers evaluating all aspects of the store environment. Informed modular solutions to house product, photography, seasonal marketing and signage.
STORE, SHOPS, SIGNAGE
Partnership of internal store design and brand teams to re-invent the store experience.
Seasonal imagery panels and gift card fixtures at cashwrap.
Defined shop identity and treatment, paired with photography.
Direction for graphic treatment of original Old Navy advertising brand statement.
Active shop branding.
Lab store informed by other store design work. Ongoing trial of drastically reducing square footage, increasing service levels and ability to shop both online and in person.